The only way to get more people to your Facebook Page is to tell more people it exists.
It may be easy to send people to it by providing a link in your email, or including a Facebook Badge on your blog, but what do you do if you are out networking face to face?
Why not try a Facebook Business Card?
I’ve always loved Moo – you can find a variety of posts on here talking about how to use Moo products in your marketing materials.
Now they are helping you market your Facebook page as well.
Earlier this year, they launched Facebook Timeline cards – which was great for getting people to your individual profile. Now they are offering the same for Facebook Pages. And the best part is you can try it out … for free.
Each business can now login to Moo and get one pack of 50 cards for free. And even when your first 50 are gone, additional packs run $15 a pack. Very reasonable for a great marketing tool.
Making your Moo Facebook Cards is easy. When you sign in, make sure you click the “yes” when they ask for your data. This allows them to connect up with your Facebook account to pull the data automatically in.
Once your card is set up with your Timeline photo, personalize it. Make sure all your data is correct and its easy for people to connect up with you. You can add a favorite quote or phrase to the back of the card as well.
Tip: I love quotes and used one on the back of my first free pack. But you don’t have to stick with quotes. Think about what you do on Facebook. Do you provide tips? Do you share photos? Are you running a contest? Use that info on the back of your cards. It’s a great way to drive traffic if you’re offering an ongoing promotion.
Then purchase your cards. They are now shipping all over the world, so know matter where you live, you will probably be able to add this to your list of marketing tools.
Once you have your cards in place, use them in addition to your business cards. Yes, its okay to hand out two cards if they are both sending you to different places. When you are talking with someone, what would you like them to see? If you really want to feed them info from your Facebook account, hand over that card. If you want them to see your site for more information, hoping to convert them to a client, hand over your business card. And if you can tell they aren’t quite ready to convert to a client, or they are a great referral source, hand over both. The key is to let them follow you in the manner most convenient to them.