Social media sites come and go. And if you are like most photographers, you probably have your social favorites. Do you favor YouTube or Facebook? Pinterest or Twitter?
While Twitter is now one of the “old timers”, it can still be an effective tool to get the word out about your business. Here is how you can tell.
Crowdbooster is a social media analytics tool that offers suggestions and resources to help you improve your online presence. It provides you with a plan of action to show you how you can reach out to the influencers in your sphere, create content that resonates with your audience, and when to send content to be most effective. It can help you track long term engagement and how best to interact with your audience. And if you have multiple accounts, that’s okay. Crowdbooster can bring all of your Twitter accounts together with your Facebook Pages accounts, and give you one stop views of how your marketing is working.
TweetCharts allow you to generate a customized report for anything you can search for on Twitter. Use words, phrases, usernames, URLs, or hashtags to check out everything related to your niche. This is a great tool to use as you are tracking your campaigns and marketing programs. Track to see how many times your Tweet is mentioned, or how many times it was retweeted. You can also track if your followers and retweeters are more male or more female – perfect for understanding who your audience is and who you should be promoting your business too.
Tweepi helps you make sense out of your Twitter account and manage it in an effective way. With Twitter, the two biggest measurements of influence are whom you know and who knows you. This tool helps you gain insight from your followers and helps you track down people to follow. It can make suggestions for you to follow, and when you want to check someone out, Tweepi serves up quick insights to help you make your decision. Tweepi offers a premium service too, but you can get plenty of insight from the basic service.
Mentionmapp is a visualization tool that shows you who is talking about you. It allows you to track your biggest followers, and shows you other ways to connect up to their audiences as well. The key to Twitter is gaining insight on what people are talking about and joining in on those conversations. Use the information provided in Mentionmapp to gain insight and use that to move ahead with your own follower base. Mentionmapp is easy to use – just connect up to your Twitter account and type in any username you want to research. Yours or you competition. A great way to find out what’s being said – and how you can join in too.
TwentyFeet tracks Twitter and a whole lot more – its nice having tools that work together to provide you a snapshot of how you’re doing in the online world. TwentyFeet provides 8 key characteristics within Twitter to help you track your statistics. It provides reputation indicators to show you influential you are with your followers, how well you are doing with online conversations, how many lists you are on, your following analysis, content analysis, and more. And the best part is its easy to use. Include your email address and they will nudge you when there is anything to report.