If you’ve been online for any length of time, you know sites come and go. What people were using even just a few short months ago to market their businesses may not work any more.
Many months ago I started looking at Etsy as a way to build up your brand as a fine art photographer.
Dig Deeper: How Photographers Use Etsy
Dig Deeper: 10 Places To Turn Your Photography Into Sales
Is Etsy still relevant today? As it turns out, the answer is yes.
Etsy is the king of the marketplace when it comes to selling handcrafted goods. You can sell your art without having to know how to build a website or start up an online store. Etsy does it all for you. You list it for free and pay a low commission on anything that sells.
Yet like any other product or service in the marketplace today, you do have to know how to market your concept. Etsy provides the backbone – the structure to make the sale possible. Yet driving traffic to your Etsy site and getting people to buy what you have to sell is ultimately up to you. Try these ideas to make your art on Etsy more sell-able.
Use Search Engine Optimization
People that shop Etsy all the time know it exists. But for someone blindly looking for a work of art, Etsy may mean nothing to them. In order to drive traffic to your Etsy site, you can improve your positioning power by focusing in on your keywords. Come up with the best possible keywords of phrases that match what you are selling to what people are looking for. Then name your shop title, section names, listing pages and shop announcements using those keywords.
Use Etsy’s Social Tools
Use the forum to talk about what you do, and find like-minded people that may help you build up your own business. As you find people, you can join up, connect and collaborate with other Etsy members to help promote each other’s items. There are many teams on Etsy and they are a great way to help you make more money and learn from people that are working Etsy in the right way. From there, purchase an item from the Buy and Replace Treasury area and that item will be replaced by one from your shop. And don’t forget to ask for links from friends and team members you find along the way. Its easy to build on each others success, especially if you are in non-competing industries.
Join Other Communities
Don’t forget Etsy isn’t a stand alone site. Post your images on Facebook, Twitter and Pinterest and link back to your Etsy store. Then head over to Google and find other craft communities online. Its all about getting the word out and connecting people back over to your site. It will also help your search engine rankings as well.
Even though you are focused on selling online, don’t forget about your local possibilities as well. Check around your neighborhood to find art festivals and craft shows. Set up a booth with your best work. Don’t forget business cards and brochures to help promote your work to people that may not by at the show, yet may head online to buy from your Etsy site at a later date.