Let me ask you a question. If you could ask five million-dollar business owners a question about making your business succeed, what would you ask them? I’ll bet its something like this:
How do I make more money?
How do I find more clients?
How do I get my website more traffic?
How do I make Facebook work for me?
These are detail questions. And while they are important in the overall success of your company, they are leaving out one very important question that most struggling businesses haven’t deciphered yet.
You see, most people start out a business knowing they love what they want to build their business around – photography – yet haven’t thought the entire business strategy out yet.
Facebook. Pinterest. Mobile media. Email campaigns. Search engine optimization. Shopping cart systems. Hosting. Tablets. Smartphones. HTML. WordPress.
I could go on for hours with the buzzwords that can literally leave you breathless and overwhelmed at the end of each day.
But the key with each of these is they are details. There is no way you or I will ever be able to conquer and stay current on each of these items. As soon as you start using one, another jumps on board. Or changes. Or morphs into something new.
In truth, the majority of everything that exists online is a gimmick. They are all just tools vying for your attention, ready to keep you entranced and away from what matters most. And with more people jumping in every day, trying to grab a piece of the same market share, unless you move away from all the noise, you’ll never find what you are truly looking for.
So, if you want to move forward with your business today, stop using the gimmicks and the tools. And put all of your focus on one question instead.
What is my sales strategy now and in the future?
Yep, you have to know what your are going to sell and your strategy for selling it today, tomorrow, next month and next year.
If you know you are selling to brides-to-be, you can develop your entire sales strategy around your best customers. Find their demographics, where they are and what they like, and sell to them again and again.
If you know you are selling to marketing directors for large corporations, you can develop your entire sales strategy around your best customers. Find their demographics, where they are and what they like, and sell to them again and again.
Your sales strategy involves reaching out to them in their preferred method. But it doesn’t really matter how you reach out once you know what you will say to them to capture attention. A brochure will do the trick just as easy as Facebook.
And the best part is once you have your dynamic sales strategy down in your mind, you can hire people to implement it into the tools you choose to use. Whether its Facebook, an email campaign, or your search engine optimization techniques.
What is your sales strategy?