I had a question sent to me that made me really think.

“I really want to start a photography business, but I have no idea of where to start or what to do next.”

I know she has had the opportunity to read a ton of articles here on this blog, and with over 1,000+ articles, that is a lot of information.

And I know she’s has access to some of my best training. Just one of my Kindle books – my 30 Ways in 30 Days Kindle book is probably one of the best (and affordable) ways to have a blueprint in place, ready to take you by the hand over 30 days and walk you through the process.

And yet the question remains.

So it got me thinking about what is holding her back when she has access to so much.

And while it could be many things (I’m simply guessing from a quick question) I really feel that overall, the one thing that holds people back is the fear of the unknown.

Easy Questions versus Hard Questions

When we ask easy questions, our minds can quickly come up with an answer.

What shall I have for dinner tonight? It’s a quick easy question that we ask day after day. So we search for a quick easy answer, and it usually jumps out at us in seconds.

But when we stretch beyond the norm and ask something we’ve never asked before, it becomes a little harder. And the bigger, more detailed that question is, the more we freeze up and we simply shut down rather than search for the answer.

But what if you asked a question that literally held your future in its hands? What if the question you asked would completely change your life not only for the good, but also because there were no other options?

That today is what many people are asking. They’ve been unemployed or underemployed for so long, they simply don’t have any idea what the future holds for them. And even if you have a great job today, will it really be there tomorrow?

Yep, there is no denying it. The world is changing. And the more you look back yearning for what we once had, the more you’re missing out on the greatest opportunity of our time.

Would you start a photography business if you knew jobs were never coming back?

Have you ever read Seth Godin? I have most of his books sitting on my bookshelf, and follow his blog regularly. I love the way he thinks and presents his ideas in clear, understandable format.

He recently posted a great idea – The Forever Recession (and the Coming Revolution).

In it he says:

The industrial age, the one that started with the industrial revolution, is fading away. It is no longer the growth engine of the economy and it seems absurd to imagine that great pay for replaceable work is on the horizon.

This represents a significant discontinuity, a life-changing disappointment for hard-working people who are hoping for stability but are unlikely to get it. It’s a recession, the recession of a hundred years of the growth of the industrial complex.

Yep, we’re really at the cusp of an incredible opportunity. Yet most of us are stuck back hoping for what once was.

And a lot of it comes from the fear of the unknown.

Make The Hard Questions Easy

If your desire is to start up a photography business, change the questions you ask to make it seem more doable. Instead of asking:

I want to start a photo business but don’t know where to start.

Change it around and ask something you know to be true. For instance, if you want to start a photo business, you can probably guess at a few things that are mandatory.

  • I’m going to need business cards to let people know my name and how to reach me.
  • I’m going to need a price list to tell people how much my photography is.
  • I’m going to need a business name.

When you take a large, unimaginable question and break it down into smaller more reasonable questions, they are easier to “see” and easier to accomplish. You now have clearly defined steps that you can research and put into action.

And when you answer one question, the next one will automatically pop up. As you’re finding out the answers to one, you’ll be introduced to the next step in some manner. Which will lead to the next question.

Why Is All Of This Important?

The more you do today, the more you’ll be ready for the future. I’m not suggesting that you start a photography studio of yesteryear. Instead, how can you take the ideas from yesterday and turn them into a new business opportunity for the future? How can you see what change is coming tomorrow, and turn it into an opportunity today?

As Seth Godin says:

No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to the work that needs to be (and now can be) done.

The revolution is at least as big as the last one, and the last one changed everything.

So, if we’re about to change everything, what is your idea?

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