It’s easy to make money.

It’s easy to start up a business from scratch and have it make a full time income your first month.

It’s easy to become a millionaire.

Yep, you can hear and read statements like that everywhere. And it always seems like when times are bad and things are at their worst, those “promises” turn up more regularly than ever.

But if they are true, why don’t we see more people jumping into their own businesses and becoming profitable “overnight”? Why don’t we read about the millionaires instead of the people hard on their luck?

The problem with most of these promises is they are simply not true.

Yes it may be easy to make money – if you have a great job, have a solid business in place, and have products and services people are willing to buy.

Yes it may be easy to start up a business and have it make money the first month – if you understand what it takes to make that happen.

And yes, it may be easy to make a million dollars – but only if you know what it takes to make a million dollars.

There may be the case studies and the examples of people that have “been there, done that”. But for most of us, that isn’t reality. And the only way it will truly happen is if we follow the one simple rule needed to make money …

Create A Plan

Yep, its too easy to wish for something, and dream of the day that it will happen. But dreams don’t come true without a plan in place.

It’s the plan that provides you with the steps to achieve success.

It’s the plan that provides you with the vision to see what your business will look like at some point in the future.

And it’s the plan that provides you with the motivation to see it through to the end.

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Every Plan Needs …

Because I’ve developed three successful businesses over the past 20 years, I’ve know what it takes to make things work. While its easy to dream about the day your business will be successful, there are a few things that will make it a reality.

1. Concrete ideas. You have to get beyond the simple goals “I want to be a wedding photographer”, and move into the solid goals you can see and feel “I want to photograph 20 weddings this year in my wedding photography business”. Concrete ideas give you things to shoot for, ideas to build on, and goals to meet.

2. Measurements. When you set up your goals, you can monitor them along the way to make sure you are meeting them. In the above example, if your goal is to photograph 20 weddings your first year, how are you doing at 3 months? 6 months? 9 months? Evaluate how you are doing along the way, and make adjustments to make sure your goals are realistic and achievable.

3. Determination. There are hundreds of gurus telling you what to do and how to do it. There are thousands of books you can pick up in your local library or book store that will provide you with new ideas on how to do it. There are millions of websites giving you viable information on how to do it. Its easy to get lost in the trap of “too much information” and not enough action. Don’t get lost in the noise of information. Develop your plan and stick with it. Tweak things along the way, but never lose sight of your plan.

The key is sticking with it. I can almost guarantee you that you’ll never become rich overnight. But if you do the one thing that is most important to every business model – create a plan – you’ll put yourself on the right track to success.

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