[Updated 2018] Have you set up your Facebook Page, and are still wondering why more people haven’t liked your Page? Fans don’t automatically appear, ready to like you, follow you, and do business with you. People must be lured to your Page in hopes to attract enough people that will ultimately turn into a regular stream of business. Let’s look at eight creative ways you can get more fans by learning how to grow your photography business with a Facebook Page.
1. Embed Facebook Widgets on your Site and Blog
Facebook makes it easy for people to share your content and information in a variety of ways. Select from a variety of Social Plugins to place throughout your website and blog:
- Use the Live Stream plugin to share activity and comments in real time as they interact.
- With Facepile you can showcase the Facebook profile photos of users who have liked your page.
- Or use the Activity Feed plugin to show users what their friends are doing on your site through likes and comments.
All are an excellent way of building your fans by allowing them to interact with people they already know through Facebook.
2. Invite Your Current Email, Snail Mail and Ezine Subscribers
By all means promote your Facebook Page to your current client lists. If you send regular emails or ezines out to your prospects and clients, make sure you include a link to your Facebook Page on all of your outgoing correspondence. And if you send postcards out to entice your clients, why not send a special one and invite them to your Facebook Page? Instead of telling them about it, give them a reason to join. Maybe a coupon or discount when they join, or even the enticement of being able to see their photos on Facebook when they come in for a portrait.
3. Focus on Caption
A picture is worth a thousand words – as the old saying goes, but nowadays a well-written caption is worth dozens of pictures. Social media written content is just as important as videos, images, and audio content. An interesting caption engages more people and is sometimes able to tell a story better than the image you’ve uploaded.
Speaking of writing, blogging is another way of building your online presence and attracting more clients. You can write about events, trips, and other work-related or picture-worthy outings. Start a blog on a user-friendly platform like WordPress and share your posts on Facebook for your audience to read.
4. Start Filming
Taking a plunge into YouTube to boost your business is great, especially if you’re considering making occasional tutorials. And you should definitely do that as well! Nobody wants to read big chunks of text today, so sign into YouTube and create a new channel. Afterward, it’s time to let your creative juices flow.
You can approach your video content in various way but always keep it mind that all content must be aimed at your target demographic. Don’t forget to fill in a title, description, and tags when uploading a video to optimize it for search.
5. Get Fans to Tag Photos
As a photographer, you may want to consider bringing your camera everywhere. If you’re a wedding photographer, bring it to your local bridal consultant association meetings. If you’re a portrait photographer, bring it to meetups. And if you’re a commercial photographer, bring it with you to your events and marketing groups.
Take photographs all event long, and load them onto Facebook. Then let your group know their photos are up, and to invite them to tag themselves. This pushes your information out onto their walls, and into their friends’ News Feeds, giving you a ton of free exposure.
6. Use Facebook Ads
One of the largest areas of growth on Facebook is their sponsored ads section. Even with a small weekly budget, you can be up and running with an ad in minutes. Facebook has demographics like no other, and you can advertise to a select amount of people in any geographical location you choose. You can create very specialized ads to a select group, and change it based on what your people like and what they would be interested in.
7. Start a Contest
While there are a number of stipulations to running a contest on Facebook, it is a great way of getting people over to your page, and motivating them to sign up. From contests to sweepstakes to competitions, there are a number of ways you can use this great idea to build relationships with your followers.
8. Use Instagram
While you may consider Facebook to be your primary platform to promote your business online, Instagram is a complimentary tool you shouldn’t disregard. Use it for behind the scene shots or various other snapshots. There’s no need to publish the same content on Facebook and Instagram. Instead, use Instagram to showcase the things you can’t always post on Facebook. Your audience will appreciate that they can find different content on different platforms.
Dig Deeper: How to Use Instagram for Photography Business.
You should now have a better understanding of how to grow your photography business with a Facebook Page. Of course, this is just a brief guide on how to promote yourself better on social media. You should also have a top-notch website, keep your portfolio updated with your most recent work, and be active on all platforms.