When was the last time you opened up your LinkedIn profile? When was the last time you thought of using it to market your business?
LinkedIn is the “afterthought” social media site. It’s a site you use to put together your profile – your resume – then you head off into the sunset for more promising sites.
Yet LinkedIn has a lot of benefits that can not only help bring in clients through LinkedIn, but can also help you gain traction in other ways. For instance, did you know:
LinkedIn is a search engine that has a ton of authority within Google.
If you Google your name, and you have a LinkedIn profile, chances are you will find your LinkedIn profile in the first page of results.
Yep, LinkedIn is powerful. So why not use it?
Boost Your Search Engine Optimization On Your Profile
When you first set up your profile, your profile will provide up to three links to your sites. They will be listed as “My Website” and “My Blog”. Instead of leaving the links with these titles, click on the edit and change those to a keyword phrase that describes your business.
For example, I use Photography Business Tips for my VirtualPhotographyStudio blog.
While you can have up to three different links, keep in mind that you can change these as frequently as you desire. If you don’t have three sites, why not use your Facebook Page? The more ways to connect with you the better.
Keep The Content Fresh With Your Blog
With just a few clicks, you can connect your blog up with your LinkedIn profile. Then every time you add a new blog post, your LinkedIn account will be updated with fresh, new content.
While WordPress is one of the main applications I would recommend using, LinkedIn has a variety of applications you can use to populate your profile.
Try SlideShare, and incorporate a slide presentation using your images and graphics.
Or try Portfolio Display, and create a unique way of showcasing what you can do for your clients and customers.
Create A LinkedIn Ad Campaign
Because LinkedIn is a professional site used by business people, they are less likely to click around on things that are of no interest to them. When they are in need of a product or service, they move straight to the source and find exactly what they are looking for.
LinkedIn has 100 million members worldwide, 40 million in the United States. You can reach out to 1.3 million small business owners, 4.2 million corporate executives, and 7.9 million business decision makers. And with an average household income of $108,000 US, it’s definitely the right place to find a few customers.
It’s possible to start your campaign in minutes with as little as $50. Be sure to use your branding any time you start something new so people will start recognize you from platform to platform.
Are you using LinkedIn? How is it working for you?