My typical morning starts out getting up early, and reviewing my social accounts. I also head over to my Google Reader, and check out new posts on some of my favorite blogs.
Right now I have over 200 feeds into my Reader. Yep, a lot, and I don’t look at all of them every day. Instead, I have categorized the blogs, and I usually head to a category, depending on what I feel like that day.
Today I visited a blog I hadn’t been to in awhile – Ramit Sethi’s I Will Teach You To Be Rich. He always has a wealth of information, a lot of great ideas, and many things that will make you think. I started reading his post 5 fascinating perspectives on money, and loved the different articles and links. But one really caught my eye – his link to an article about lavish spending by blogger Jesse Mecham.
In it he talks about spending $9 on a bag of chips, and loving them so much he’d be willing to spend $20 or more on them too. Sounds a bit extreme, right? Until you read his lesson:
Spend lavishly on the things you love, and cut costs mercilessly on the things you don’t.
Great advice. Yet very difficult. Most people don’t think about what they spend, and make the distinction so they can cut where they need to, and still save money overall.
As I read further, another paragraph caught my eye.
I’m remembering the example Ramit gave about having a newborn baby where you’re picking between two photographers. One takes pictures of everything (and does a great job). But this other photographer, his whole site has great pictures of newborns. Every single line of copy on his site talks about photographing newborns — about the different nuances taken into account…all of the details he mentions (that you didn’t know you cared about until now)…
The specialized photographer makes the sale nine out of ten times. And you know that’s true!
So…with the photographer pricing for people that know they really, really want his service. Or for the bag of chips that is remarkably delicious… doesn’t price become basically moot?
Yep. Every time. Whether it’s a great economy, and money is flowing freely. Or we’re in a deep recession, and every topic in the news is on cutting spending.
We find what we love, and we’re willing to spend anything on it … if we feel it’s worth it.
So as a photographer, your goal isn’t to shoot like everyone else, present like everyone else, and charge like everyone else.
Your job as a photographer is to find your niche. Find what you love, and do it so well people start talking about you. They can’t believe what you cost, but you must be worth it because so many people trust you and use your services. They save for you. They splurge on you. And they talk about you to everyone in their circle of friends and family.