LinkedIn is the social media site that’s geared a little more towards business and careers, and can help you make connections on a business level as opposed to a general consumer level.
If your photography is centered around attracting a more professional level of clientele, than you may have luck with LinkedIn.
Just like other social sites, LinkedIn has its own nuances. If you’ve tried LinkedIn and haven’t had any luck, take a look at these 3 tips.
1. Creating a complete profile
LinkedIn has a variety of items you can use to complete your profile, and make it rich and full of information. Never discount content; the more the better. When people search out your profile, they want to be able to get a feel for who you are and what you do.
Also remember that a profile isn’t necessarily synonymous with a resume. If you were applying for a job with a resume, the reader would care that you are President of ABC Photography. But on LinkedIn, your title doesn’t matter. Instead, think from a keyword perspective, and list yourself by things people would search for. Then fill your summary and experience areas with relevant terms people will most commonly be searching for.
Also focus on utilizing as much space as possible. Hook up your RSS feed from your blog to your profile to generate content on a regular basis. Get your clients to offer recommendations. The more you have, the more you will attract people to want to connect.
2. Joining the right groups
When you start searching groups, it’s easy to jump in and find your own industry groups, and start joining as many as possible. I just did a quick search and came up with 1,385 results for the word photography. Yet are photography groups your best choice?
Maybe. Maybe not. If you target photographers, it’s a great choice. But if you target property management companies hoping to hang your artwork in their buildings, you’ll never meet one property manager in a photography group.
Instead, take a minute and think like your potential customer. Who are they and what are they interested in? What types of groups would they hang out in? Do a search for that type of group, and start posting and getting involved.
Remember, being in a group doesn’t equate to talking about you and your services. Instead, it’s about building relationships. Don’t sell. Answer questions, and find ways to connect with the members without deliberate selling. They will seek you out when they are ready – it’s only a click away to your profile.
3. Advertising your business page
LinkedIn also has a company section that allows you to create a company page in addition to your personal profile. It’s free and it’s a great way to add everything you can about your company and the services you offer.
People can follow your company page to keep up with your latest information, and you can even advertise your company page throughout the LinkedIn community, driving more people to your information – and hopefully to connecting up with you.
The key to LinkedIn is involvement – just like all of the other social media sites. The more you use it, the better chance you have of connecting up with the right people who can do business with you.
Choose your social site, and start connecting.