You’re a photographer. You should market your business with your photographs.
But what about video? YouTube is now one of the top sites online.
With those kinds of statistics, it’s hard for any business owner to ignore YouTube.
And while the most viral videos online are the silly, amazing or downright unbelievable, you don’t have to go viral to have success. What would a few hundred hits translate into your business? Possibly a client or two.
If you haven’t created your own channel yet, head over and do so. Its free and easy to do – take a look at my recent post 10 of the Best YouTube Channels For Photographers to get some ideas on how to set up a good looking channel.
Then start posting. Not sure what to create a video of? Here are some ideas to get you going.
1. Showcase your skills. Have your assistant video a few minutes of posing from a portrait, wedding or commercial shoot. Showcase your talents, and show off the finished image.
2. Share a slide presentation. You can incorporate a series of images into a dynamic presentation perfect for sharing on YouTube.
3. Share a testimonial. Talk with a client or two, and ask them to record a minute long testimonial. Then weave it together with images from the shoot to showcase what you’ve produced for the client.
4. Share a few tips. How about clothing consultations, or ideas on framing and presentation? Share things that accent your business, and can help you sell more imagery.
5. Show behind the scenes. The average person has no idea what a photographer’s job entails. Show him or her with a creative video, and showcase how many hours are put into each client’s order.
6. Take them on a tour. Share your studio, your workspace, or any other phase of your business to start building trust with your potential customers.
7. Give advice. Explain the differences between your products and services, and what each of them mean to you.
8. Build up your expertise. How about a video showcasing you? Why did you get into photography? Build up the story, and let people know why you are unique.
9. Give advice. As a professional photographer, you know a ton about photography. Share some advice, and build up your own credibility.
10. Throw a charity event. When you’re out and about volunteering at events, create short videos showcasing your booths and other services.
11. FAQ. Every business has a series of common questions people ask most. Write them down and create a series of videos to answer them.
12. Tell a story. Instead of one video, why not create a series? Show a work in progress following one client – from initial call, to event, to production, to final testimonial.