Have you ever sent out a postcard for your photography business using a mailing list? Then you know a little about demographics. You can work with the company and choose a list from a variety of options: location, sex, age, interests. If you want high school seniors for a certain zip code, not a problem. If you want people that subscribe to certain magazines, not a problem. It can be a very effective tool for reaching out to a particular target audience.

Now there is even something better. It’s called Facebook. Here’s why.

When you signed up for your Facebook account, think about all the information you put into your profile.

  • Name
  • Sex
  • Marital status
  • Location
  • Hobbies
  • Interests
  • Music interests
  • Television interests
  • Reading preferences


Nowhere else on earth do you have as much detail on one person as you do in Facebook. And if you choose to use Facebook’s advertising, you can target down to whatever level you choose.

The key behind advertising on Facebook is you choose to build an ad, and you choose who’s profile that ad will appear on. So the ads I view on my account are different than yours. They are based on my demographics, and are controlled by what an advertiser selected.

If I want to find females, between 18 and 35, engaged, who live in the U.S. or Australia, who love gardening, the television show Dancing With The Stars, and like the Black Eyed Peas, I can build an ad exclusively for them.

The potential is amazing.

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