I was out networking at a variety of events yesterday. I started out at one event early morning, and ran into a photographer I’ve known for years.

Business is bad. I don’t have any weddings or senior portraits booked. I can’t afford to be in the senior or wedding fairs, and postcards are a waste of time. Nobody is buying senior photography any more – even the kids are taking their cameras out and photographing each other. There’s no money to be made here anymore.”

He’s working full time at a big box store to supplement his income.

Then last night I attended another networking event, and ran into a photographer friend I haven’t seen in a few years. He specializes in weddings, and is at the upper end of the spectrum here in Denver. So I asked him how business was going as well.

“It’s the best it’s been in a long time. I wanted 20-25 weddings this year, and I’m already up to 29, with 2 more potentials coming in that I’m sure I’m going to book. I haven’t advertised in a long time, and get all of my business through referrals. I’m loving it.”

Wow. How can two photographers in the same area have completely different viewpoints?

  • Is it the market?
  • Is it the people?
  • Is it the economy?

Nope, it’s completely the attitude.

Henry Ford said, “Whether you think you can or you can’t, you are right.”

People are still spending money. They still look for value. They will buy if they feel the value is there and its worth their time and money to invest in it.

Just because you see everyone charging $500 for a wedding, doesn’t mean there aren’t people willing to spend $5000 for it. One photographer here has 29 weddings at a high-end price, with 2 more on the way. So it’s definitely possible.

If you think it’s possible.

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