I always spend my early mornings surfing, finding new things, answering email and visiting social sites. Today I came across a great article on a woman who is combining two passions – photography and healing arts – and has made a terrific business out of combining both of her passions.
Meet Christina Morassi
When I read Christina’s bio, I could completely relate to her journey. She fell in love with photography at an early age, and found a ton of success at an early age. After a life changing moment, she changed courses for 10 years, and found herself studying healing arts. Now she’s back stronger than ever, and has combined both of her passions into one strong business model.
I hear again and again from photographers that you simply can’t make a full time business out of photography any more. So when I find people like Christina, I have to share and say that it just isn’t true.
The key is finding a niche you are passionate about. A niche that is so different from what everyone else is doing, people have to stop and take notice.
Instead of focusing on a large volume, stand on the X and take the picture kind of studio, Christine has focused on a way to make her portraits into a two day event. A woman can have not just a portrait, but an entire life changing experience by going through her 2 day Jolt program. Christine isn’t looking for volume – she’s looking for the perfect client that wants to completely change her life around.
Because she’s focused, she isn’t limited to geography. If this type of portraiture and experience attracts you, you’ll gladly hop on a plane and get to her location. And are people lining up? With her background, and her current publicity campaign, I would imagine Christine is as busy as she wants to be.