So you are a wedding and portrait photographer. How much value does one new person bring to your business?

Wedding – $2,500Finding Value of a Photography Client
Newborn portrait – $500
3 month portrait – $500
6 month portrait – $500
9 month portrait – $500
12 month portrait – $500
Family portrait – $1,000
2 year portrait – $500
3 year portrait – $500
4 year portrait – $500
5 year portrait – $500
Family portrait – $1,000
2nd child Newborn portrait – $500
3 month portrait – $500
6 month portrait – $500
9 month portrait – $500
12 month portrait – $500
Family portrait – $1,000
Family portrait – $1,000
Family portrait – $1,000
Family portrait – $1,000
Family portrait – $1,000
Senior portrait – $1,500
Senior portrait – $1,500
Family portrait – $1,000
Wedding – $2,500
Wedding – $2,500

When you add that all up, it comes to $24,500. So if you are just opening up a photography studio today, and plan to be in business 25 years from now, this strategy is more than doable. In fact, it’s the best way to plan out your marketing strategy.

And if you know a client has the potential of bringing in $24,500 over the next 25 years, how much would you pay to market to them and bring them in? How much would you give to keep them happy?

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