Is there still a need for assignment photography? Do advertising directors still hire out photographers on a regular basis? Can you really make money selling your photography in the media and editorial venues?
When I picked up this book, those were the first questions that ran through my mind.
I checked the publishing date of Richard Weisgrau’s Selling Your Photography book – published in 2009. Okay, another good sign the information might be relevant to where we stand today. So I sat down and started reading.
“The market for publishable photographs is growing faster than ever before. With that growth, the demand for photographs of all types of subjects has increased.”
“Whether you are an amateur or professional photographer, the opportunities to publish your photographs are growing every day.”
Those are Weisgrau’s opening remarks. And it only gets better from there.
Selling Your Photography covers everything from beginning to end. It starts by giving you a market overview – how the current market looks for today’s photographer, and what you can expect if you start out as an advertising, media or corporate photographer. He moves through setting up your business model. And talks at great length about finding your market segments and how to reach out to your target client. He has a great chapter on licensing and pricing, and even provides samples of letters, estimates and licensing agreements for you to follow and use. And ends it by providing online resources that should keep you busy for weeks.
And in between, you’ll gain a ton of useful ideas that make this book a definite for your library if you’re serious about selling your photography.
Selling Your Photography: How to Make Money in New and Traditional Markets
By Richard Weisgrau