If you can’t beat em, join em – as the saying goes.
At a networking group, I heard an interesting statistic today. 95 percent of all consumers with digital cameras are having problems with their cameras. They purchased them for their ease, yet now that they have them, they’re finding them anything but easy.
- They don’t know what to do with a flash drive.
- They don’t know how to get the photographs from the flash drive to their computer.
- They don’t know how to organize them on the computer.
- They don’t understand backup.
- They don’t know how to print a photograph.
- They don’t know how to correct a photograph.
I could go on and on. Chances are you can add to the list pretty easily too with the questions you’ve been asked by your family, friends and clients.
Why not have a So You Bought A New Digital Camera – Now What? class?
Bring in people to your studio for a 2 hour class on a Tuesday night – Saturday morning – whatever suits your needs best. Teach them everything from understanding settings, to downloading from a flash card, to simple manipulation on the computer, to printing in the best manner. Charge $49 for the class – 10 people brings in $490 bucks!
Not only that, you can also showcase your work, teach them more about the difference between consumer grade and professional grade, teach them how difficult it is to pose – etc.
Then move on from there. Maybe you hold a So You Bought A New Digital Camera – Now What? class once a quarter. Or once a month. Expand it from there. Maybe you offer advanced classes. Or photo walks to teach better photography skills.
Don’t worry about teaching people – if they’re in the class, they know how difficult it is to understand digital photography. You’re making money at it. And people are getting to know you on a whole different level.
When one of the class participants has a neighbor getting married, whom is she going to recommend?
When one of the class participants has a friend with a daughter graduating from high school, whom is she going to recommend?
Just another way to bring in potential new clients AND show off your expertise too.