Every day there’s something new popping up online, giving you a chance to connect with potential clients.
Today I was doing some work for a client, and I came across a site that advertised Groupon. It looked interesting so I clicked over. Groupon is a social site that finds great deals in major cities, and advertises those deals on Facebook, Twitter and through email. As a follower, choose whichever method you like best. As an advertiser, you have the potential of reaching out to thousands of people that may have never come in contact with you any other way.
Right now Groupon is in about 50 cities. As I started searching through their tweets for Denver (yes, I always prefer things on Twitter), I discovered a photography deal. And as I researched a little more, I discovered that this is an incredible way of building your business.
Legacy Zoom Photography offered 3 professional photography sessions, a DVD slideshow, and one 5×7 image from each session for a $69 fee – which gives the buyer savings of $1,011. Quite the deal for anyone close to Legacy Zoom, and in need of a portrait. And according to the Groupon site, 332 people agreed that it was a good deal, and purchased it for themselves.
Okay, 332 people at $69 each – wow, that’s almost $23,000 during this one campaign – and no work has been done yet!
And because she’ll be working with these 332 people over the next year – and we know they’ll be buying more than just the free 5×7 – she’s looking at increasing her bottom line significantly over the next couple of years!