In the world of the Internet with microstock websites selling millions of photos every day, is there still a need for a commercial photographer to take high quality product images?
Now more than ever.
If a company has a product, especially a product with a lot of detail, in order to showcase it online, you need high quality photographs.
- Determine the best way to display your products within the photographs. How will your clients be attracted to it? Consider lifestyle, use of mannequin versus model, backgrounds and layouts, etc.
- Concentrate on the details. The more details a product has, the more images and the more close-ups you should have. Don’t let your customer imagine the possibilities – show them.
- Ensure the product images accurately depict the product. Surprises upon getting the product doesn’t make happy customers; avoid surprises by showcasing as much as you can.
If you’ve ever looked through microstock sites, you know most images are general in nature. Their great for accenting blog posts, creating simple, generic brochures, and building online web tools. But to showcase details for specific products and placements, its time to turn to the professionals. Companies know this, and aren’t afraid to pay for a quality photographer that can capture exactly what they are looking for, and help them be more professional in their appearance.
Let’s look at a couple of examples from well-known sites that use product photography well.
QVC is one of the best at selling. If you get your product on QVC, there’s an underlying assumption as to how many you’ll sell, how many need to be available, and the quality of the product.
The focus is on the item itself. They have views from the front and back. They showcase it along measurements so you know exactly how large the piece of jewelry is. They show the workmanship of the clasp. The key is to let the customer see every aspect of the product before they buy.
Amazon is another great website to look at product photography. Check out the Kindle, the hottest product Amazon is selling this holiday season. Enter the sales page for the Kindle, and you can rotate through 16 different images of the Kindle. Scroll down over the page and you’ll find a dozen more showing the Kindle at use, and in multiple situations.
The goal is to let you see the product from every angle, put yourself into the same situations, and understand how the product works before you ever enter your credit card information. The happier you are with the product, the greater chance you’ll have of keeping it.
Will people pay money for the right product photographer? You bet. It could mean the difference between a five figure and a six figure income. (And maybe even a seven figure income, depending on the product.)