This weekend I ran into a photographer I’ve known for a number of years. He’s been a photographer for over 30 years, and has had his own studio for about 20. I asked how business was going. And he spent over 5 minutes filling me in:
- The one reception site that referred him shut down last year.
- There’s too much competition for senior photography, so he has none on the books.
- No one has any money, so he has no family portraits scheduled.
- Potential bride’s that call in aren’t looking for quality – only price. And his prices are too high for them.
- Business is so bad, he recently took a retail job, working 32 hours per week.
In life there are two types of business owners.
1. Those that do well and continue to grow their business.
2. Those that fail, and continue to lose business.
I talk to a ton of business owners every week, and I can easily predict from a 5 minute conversation who is going to grow their business this year, and who will be shutting their doors.
The people who will succeed say something like this:
“The first couple of months were slow this year. I realized people were’t buying family portraits the way they did last year. So I created a new package, and a new way to sell. I’ve booked 4 new clients this month, and I’m getting great response. I’m really excited for the rest of the year!”
The people who will fail say something like this:
“The economy is awful. I see no end in site. My business is down 50% from last year, and I’ve had to get a side job just to pay the bills. The clients that do come in complain, and I hate dealing with them. I let all my calls go to the answering machine, just so I can weed out the good from the bad.”
There is always opportunity. There are always people that are making money, and ready to spend it on the right products and services. And the right people. People don’t want to buy from complainers and whiners. They want positive upbeat people that share their enthusiasm for the future.
We have friends that just bought a new house – double the size of their old one. Their old furniture didn’t work in the new house, so they’re buying all new. They need new artwork for the walls, new portraits to go above the mantles, and a ton of contractors to build out the basement level.
Are they unique, or are there others like them?
Are you reaching out to people like this?
Or are you letting them pass you by?