Growing pink roses in Colorado is a lot like finding one perfect client in a stadium filled with 75,000 people.
Is it possible? Definitely.
Is it easy? Yes. Providing you have the right tools in place.
Let’s start with the roses.
1. You need to choose a viable, healthy plant. (And of course it needs to be pink.)
2. You need to plant it in dirt filled with nutrients.
3. The plant needs to have access to daily doses of sunshine.
4. The plant needs to be watered and fertilized regularly.
5. The plant needs to be groomed for diseases and bugs that may stunt the growth, or kill the plant all together.
Sounds easy enough.
So how does that translate to your photography business?
1. Start with a great idea that is easily promoteable to the consumers in your target market.
There’s really no need to reinvent the wheel here. There are dozens of niches in the photography industry that can make you money. Find one that appeals most to you, and start specializing.
2. Start with a strong base for your business. The more structure you have at the beginning, the easier growth will be down the road. And the more you visualize for your business now, the easier it will be to achieve in the future.
Spend some time visualizing how your studio will look five years from now. Create a map of what it looks like then, and work your way backwards to fill in the blanks of how you will get from your vision, to establishing your business today.
3. Look at any niche within the photography industry and you can find a top player that’s been there, done that. Find that mentor, and use them as your guide. Whether you read books they’ve authored, purchased training programs they’ve created, or attend face-to-face training sessions, follow in their footsteps to gain your own success on a much quicker basis.
4. Design a marketing program that puts you in the spotlight again and again. The key to marketing is getting your name in front of your prospects and clients enough so they remember you when they are ready to buy. With today’s technology, this is easier then ever. From traditional promotions such as post cards, to online promotions such as ezines and Twitter, the key to success is using your strategies on a regular basis.
5. It’s all about testing. Let’s face it, some things work and some things don’t. Unfortunately we don’t know that ahead of time. What works for one business owner may not work for another. And what works one year may not carry through year after year. It’s important to test constantly, and adjust to make sure your business is consistently growing.
If you follow these five steps, you’ll soon start sorting through your prospects and turning them into clients. And you’ll soon be growing your own pink roses wherever you choose!