NOTE: We just received word Senior Photographer International is back up and running. We look forward to posting more on the new event when more is posted. ~Dec 12, 2008
We just received word that Senior Photographer International SPI is no longer in business. Andrew spoke at one of their events a few years back, and we have always heard great things about the training they provide photographers that choose to specialize in senior photography.
So what does that say about our industry if large events are having to close up shop?
Only the strong survive.
Businesses can and do survive every economy, good and bad. Those that survive the bad may end up even stronger and more successful because they understand what it means to market their business, and how to run a profitable business. Keys to surviving tough times:
1. Become more customer service oriented. Because most large, box chain places cut back on help, it becomes harder to find great customer service. Make yours shine, and you’ll stand out from the crowd.
2. Learn new things. If you have more time on your hands, why not learn something new? Take a class with a mentor. Or learn all about social networking. It will strengthen your business in the long run.
3. Market more than ever. When times are tough, most studios start chopping their expenses. But cutting out marketing won’t help you, it will actually destroy your business. Now is the time to give it all you can, and find creative ways of bringing people in.