What makes a professional photographer stand above an amateur? It’s the way they present their products and their services to prospects and clients.
Whether you photograph weddings, families, children or babies, adding a professional album to your list of services can showcase your photography in an elegant and impactful way.
With each of our weddings, it wasn’t just the photographs that made us special. It was the way we presented them. We would design multiple volume sets, and show a client an album design (via software) along with the digital proofs. We assumed they would buy albums – that was our service – and it was a strategy that never failed.
Imagine selling a four volume set to your client – each with 60-70 pages. What would that do to your bottom line?
Let’s look at 5 different album companies.
It’s all about options. Art Leather can offer you a variety of different styles and looks. I’ve always been a fan of the flush mount albums. You create digital image collages in one size, and have them flush mounted in an album. With their high quality pages, you get a look that screams “professional”. I also like that they have a variety of add-on products, from gift albums, to folios, to image boxes. Image boxes were always a big hit. Place a selection of matted images in the image box. Your clients can display them, use them as signature frames, and have an elegant way of displaying them as well. They are great for bringing along to coffee houses when you’re showing your clients your work.
Zookbinders does a fantastic job with both their albums, design and customer service. We worked with the staff at Zookbinders for years, and loved everything about this company. They have a variety of products and styles to ensure you have something for every taste. Instead of offering your clients one item, why not give bonuses along the way? A two volume album earns you a discount on The PhotoBook. With a variety of lines, you can find many ways to create special offers for your clients.
Queensberry offers you a variety of options in album format, and a wide array of sizing options. How about a 20×16 album – imagine the look on a prospects face just looking at these large images. We used a variety of sizes throughout our business, and size does matter when it comes to album design. If you give something out of the ordinary – something your customers’ friends won’t have – you’re sure to be a hit.
White Glove Books
What attracted me immediately to White Glove is their take on albums – they don’t just produce albums, they produce First Editions. It’s not just what you create, it’s how you present it. White Glove allows you to present your images in a variety of ways, and choose from different layouts and cover designs. Each book is uniquely your own.
Another thing that makes a professional photographer stand above the crowd is offering something a consumer can’t get anywhere else. Change the size to something out of the ordinary – maybe an 11×14 album. Or give them the newest magazine style album. In either case, make a sample that shows your client what to expect, and what you can do that’s different from traditional and more available options. Albums Australia has great products for the professional, and gives you access to software to make your job of album design easy.
These are five of the great companies available to you as professional photographers. Get on their websites and take a look for yourself. I would recommend that you offer a variety of album companies in your product line. Different clients like different things. We had some clients who were vegan, and wanted a quality album that adhered to their vegan beliefs. Some love an artistic look, while others like a more traditional look. By offering several choices, you can develop a package that is perfect for your client.