[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]

4. Have you ever visited a discount store’s photo studio, and asked if they’ll do something special, just for you? My bet is you’ll either get a blank stare or a lot of laughter.

The chains make their money because they  have systems in place. Come in, stand in line, stand on the X, smile, move to sales room, buy packages, walk through store in hopes you’ll purchase more items.

Professional photographers will do it all. Want to get married at the top of a 14,000 foot high mountain, where the only way up is a 30 minute ski-lift ride? A professional photographer will be there. Want a portrait running through the waves on a Southern California beach? A professional photographer will be there.

Even if you’re staying in studio, and will be using backgrounds, its a completely different experience. Your time is your time. You can bring in your own props, ask for changes, and work exclusively with the photographer to get the exact results you’re looking for.

As a photographer, are you promoting this feature?

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