I hear people time and again saying they are so motivated to build up their photography business, and yet there always seems to be a let down because profits don’t keep up with that motivation level. As a start up company, you wear many hats because you have to. Lack of capital and resources hold you back, but you still manage to grow because of the deep commitment level you have, and the long hours you are willing to put in. Then as time goes by, and you continue to grow, you become the controller. The person who has a hand into everything because you are the ultimate caretaker. You started this company; you grew this company, and you’re going to control this company!
The key to focusing your energy is to invest your time at what you’re good at, and let others handle the other stuff. In simple language, that is the key of focusing your energy. As your photography business grows, you can afford to put more of your capital resources into growing your company with people. Hire employees to take over the office and administrative tasks. Hire a bookkeeper to control the data entry. Hire an accountant to control your accounting and your tax information. Hire production people to do day to day production tasks. This will give you the time to do what you need to do – and what you do best!
What is it that you like to do best? Chances are its what brought you to self-employment in the first place. You like to do web design. You enjoy photographing families. You love creating images that are appreciated by people throughout your community. This is where you need to focus your energy. You need to continue to think of marketing ideas that will grow the business, to give all of those you have hired more responsibilities to keep them happy! It is truly a circle of life, one that continues to feed off of the next idea. As you grow, so does your business, and your lifestyle!