Did you know the standard small business website has 10 pages of content, and will never grow beyond those 10 pages? Yet the number one way to reach your prospects and potential buyers is through content.
A standard 10 page website is a great place to start, but don’t stop there. It’s time to build, and create a site that attracts clients to you. Consider these 10 reasons to continue building on to your website.
1. Depth. People like investigating, and being able to discover more resources. Multiple pages allow people to drill in deeper to your site. Cover a topic in 500 to 1000 words per page; then offer your reader the chance to move to another page for even more information.
2. Resource. What makes your site valuable? People bookmark sites that have a variety of benefits and solutions. Think of how you can generate the desire to have people come back into your site again and again. Then add those pages to your site. Keep people coming back because you offer more than your competition.
3. Power. A powerful site lets people take action. What can you do to direct people to your pages that allow people to take action? Always start with your end in mind. Do you want them to sign up for a free report? Or do you want them to fill out a form for more information?