What is your average sale when a client comes into buy?
Are you still handing over the digital files (or worse, negatives) when a client comes in for a photo session?
As a photographer, you make your money from your finished product. If you’re providing your client with the raw files, and not a finished product, you are actually doing your client a disservice. Your job as a professional photographer isn’t just taking the picture and letting your client have the image. It’s also about seeing what others don’t see. A professional photographer has the ability to see things in unique ways, and give their client above and beyond what they could get anywhere else.
Become a Picasso
One of my favorite stories is about Pablo Picasso. Picasso was sitting in a restaurant having lunch with a friend when a woman came over and asked Picasso to create something for her on her napkin, and she would happily pay him for what it was worth. After a few minutes, he gave her back her napkin, and a bill for several thousand dollars. After the initial shock, she questioned why he could charge so much for a few minutes of work. Picasso responded the price wasn’t based on the few minutes it took him to create her artwork; it was based on the years of studying, education, training, and mastering his talents. She happily paid the price.
As a photographer, your prices should reflect your talents, not the final output. Anyone can snap a photo and print it out on their home computer. Where the real talent comes from is within the photographer herself.
And by the way you present what you do to your customers.
It’s easy to increase your sales potential on every client. Start with thee 7 ways to put more pizzazz into the way you market your photography.
1. Create better packages.
People like deals. And they like to get what everyone else is getting. Packages actually make the buying/selling process a whole lot easier. Your customer can bypass the ala carte section, and trying to decide exactly what they need. Instead, they’ll simply buy what looks like a good deal. And if it’s your best seller, why not choose what everyone else is buying?
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