Are you using your blog to your full potential?
As a photographer, use your blog to communicate with your audience. Give them what they want, and write for them frequently.
Add an RSS feed to keep them on top of your information the minute you release it.
Write as if you are speaking one to one with your audience. Use it as a conversation piece.
Personalize your blog, and customize it to look and feel like your site.
Add photographs from each event you shoot. Give people an idea of what you are taking, and what type of work you do. With blogs, its easy to share your information – just do it!