Are you a gadget person? I love new things, and am anxiously awaiting the arrival of the new IPhone. I love Apple’s marketing campaigns because they focus on ease. They make you want what they have to offer because it’s easy to use – and its cool! And while other phones have similar capablities, the IPhone just makes it seem like you’ve always wanted this type of technology – and that you’ll be able to use it every day without even thinking about the operations.

So in just a few days, it will be interesting to see how many people trade in their old phones for an IPhone – and to see just how well Apple’s marketing works.

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