Whatever you plan on doing for your customer, never give away your whole strategy.

  • What is your timeline for service? Double it.
  • What promises do you make? Make them as generic as possible.
  • What strategies do you have? Keep them quiet.

Why?

When you tell your customer – anything – they expect it. If you don’t deliver, they become unhappy. Yet if your customer has only a vague understanding of what you deliver, your chances of making them happy increase drastically. For example, if you can normally deliver your product in 2 weeks to 90% of your clientele, telling your client 4 weeks will provide you extra time on those few rare exceptions. And it will make those 90% very happy when you deliver 2 weeks early. So happy they will remember you!

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