So many people decide to go into photography because they love the art of photography. They enjoy photographing, and would love to make a business out of it.
Unfortuantely, there’s a lot more to it than photography. In fact, the greatest photography businesses in the world didn’t become great by their photography, they became great by their marketing ability.
Don’t get me wrong, you have to be a talented photographer to stay in business. But its the marketer that will beat out the competition 10 times out of 10.
Marketing is a daily process. It’s something you need to work at day after day, month after month, year after year. If you want to stay in business, you have to market your business.
Congratulations – being on this website will put you way ahead of your competition. It shows that you’re dedicated to wanting to learn more about the business, and ready to do what it takes to succeed.