Wedding Photography Promise

Whatever you plan on doing for your customer, never give away your whole strategy.

What is your timeline for service? Double it.
What promises do you make? Make them as generic as possible.
What strategies do you have? Keep them quiet.

When you tell your customer – anything – they expect it. If you don’t deliver, they become unhappy. Yet if your customer has only a vague understanding of what you deliver, your chances of making them happy increase drastically. For example, if you can normally deliver your product in 2 weeks to 90% of your clientele, telling your client 4 weeks will provide you extra time on those few rare exceptions. And it will make those 90% very happy when you deliver 2 weeks early. So happy they will remember you!

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We're the co-founders of and have been writing on this blog since 2004. We started Virtual as a way to help photographers stretch beyond a part time income, and develop strategies to become a Five Figure Photographer or a Six Figure Photographer. Ultimately its all about lifestyle, and if your goal is to live as a photographer 24/7, we think you should have the knowledge and the tools to do so. Welcome!