1. Increase the content on your website
You can never have too much content on your site – or on the Internet that is linked to your site. Take a look at other high profile sites, and see what they are adding. Don’t stay within your industry; instead, watch what others in non-competing industries are doing. For instance, in one of my December magazines I noticed the magazine company released a new website to start the New Year off right. They added a variety of things to get their customers more involved. I’ll be using a lot of their ideas myself over the coming months.
2. Build an online community with a blog
If you don’t have a blog yet, there’s no better time than right now. It offers so many benefits: an easy way to communicate, a way to involve your clients and prospects, and the search engines love the content.
3. Track the life cycle of the people visiting your site
Do you know where people enter your site? Do you know where they leave? How much time do they spend on your site? If you can’t answer these questions (and more) make 2007 the year you start getting answers.
4. Ask your visitors to take action
Is your site a brochure site, or can your clients make contact with you? Involve your prospects and clients, and give them a reason to get in touch.
5. Optimize your site to begin to capture new clients
Optimizing your site isn’t a do-it-once option. It takes work month after month. Imagine handing out a brochure in January, and expecting it to work for you all year. It would never happen, right? The same is true for optimization. If you’ve had someone optimize your site once when you created it, how long has it been? The rest of the sites in your niche have continued to add and build. It’s time to grow your website, and become known in your niche.
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