1. Redo your samples. If you have a studio, frame some new images for your walls. If you meet with prospects regularly, create some new sample albums to showcase your best work. Remember to create samples based on what you want people to buy. We sold multi-album sets because we presented our prospects with multi-album samples. You will get what you show. So make it good!
2. Find a new album company that improves the look of your final product. You can check out my list of resources, or do a search for professional wedding albums. There are many beautiful options that consumers can’t purchase on your own – which gives them more reason to book you.
3. Get out of the office and meet people. Don’t just hit a Chamber meeting or a local networking group; work to find a wedding group. With places like ISES and ABC in many cities, you should easily be able to find a place where you can talk about weddings with peer vendors.
4. Sign up for a bridal expo. From large, nationally organized events, to small expos put on by a few vendors, there is always an opportunity to set up a bridal fair and reach out to potential customers. Check out things like the Great Bridal Expo, or Google your area to find something near you.
5. Attend a photography conference. One of the biggest tradeshows for photographers is coming up in March in Las Vegas. WPPI has been helping thousands of photographers for years. From print competitions, to classes with the best photographers in the world, to a tradeshow that’s miles long and showcases hundreds of vendors, you’ll come away inspired. [Read more...]