7 Ways To Market A Pet Photography Business

Over 60 percent of all households own some type of pet. And in many cases a family pet is exactly that – a part of the family. So with billions of dollars being spent on pets every year, why not take your own piece of the pie?

If you are thinking of opening up a pet photography business, or already have one in place, you are doing it out of love for animals. You have just as much fun working with them as you do their human counterparts. But how do you market to people for this type of business? Take a look at these seven ideas to get your business going in the right direction.

1. Start with a mailer in your local area. Any mailing list company should be able to get you a list of pet owners within your local area, or by zip code surrounding your studio. Mailings are still very effective, and because costs are up and the economy is down, we’re actually receiving less mail than ever. Which means your postcards will stand out more than ever. Start up a mailing list and keep it up.

Pet Photography 2image source

2. Look for specialty shops. In my local area, we have a gourmet dog food shop, a shop catering to “pampered pups”, a store offering custom ceramic bowls and storage containers for pet food, and many day care facilities specifically for dogs and cats. Talk with the shop owners about doing a special promotion together.
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