How do you present your final photographs to your client? How you present them says a lot about you. Do you take the cheapest way possible to save money? Or do you spend a little extra to present something your clients can’t get anywhere else.
If you shop at Wal-Mart, you expect the cheapest plastic bag possible at the checkout. You’re there to save money, and you don’t want to spend anything more than absolutely necessary.
But if you go to Tiffany’s, how it’s presented is almost as important as what is inside the box. If you give a Tiffany’s gift, you can present it in the box and in the bag it comes from the store in, knowing the recipient will squeal with delight when they see that light blue color.
How are you presenting your images? And what value do they have in the eyes of your client?
Does a CD truly portray value in your photography? Or is it the cheapest presentation possible? Even if you create a custom insert in the jewel case, and etch the CD with your logo, they don’t get to experience your images upon receipt.
While a CD may be a great addition to a large package order, it should always be presented as an afterthought. You want people to look at your photography and experience the artwork – not have to take it home and pop it into their computer.
A stack of loose prints has low value to a client. They receive a stack of loose prints from the big box store. Yes, they may love the images, but by presenting them in a stack, they can shove them in a drawer, touch them with dirty fingers, and bend them by throwing them on a desk.
Cardboard folders have been around for decades. It’s a great way to add value to an image, and give the customer a better way to temporarily display it, and hand it out to family and friends that have placed orders. It’s also a step up from a loose print, and can be used to combine a two or three images, similar to what sports photographers give when presenting a group and individual image.
Around the world, most people think with their pocketbooks instead of realizing the impact something could have on their futures.
They focus in on the cost of everything that is presented to them, instead of on the value the item presents to their lives.
For instance, if I said you have the opportunity to spend one week with the top minds of the world, learning all you can about business and improving your life, but it came with a price tag of $25,000 for the week, what would you focus on?
The chance to spend one on one time with brilliant minds that have grown major corporations?
Or the fact that there is no way you could ever afford $25,000?
Would you concentrate on the value you would receive from spending time with people that have succeeded at everything you’ve ever dreamed of?
Or would you concentrate on the cost of the program?
Don’t worry, you’re not alone.
I have spent thousands of dollars to attend seminars in the past, and when I talk about them with family and friends, the response is predictable:
“What, are you crazy? How could you spend THAT much?”
Because they are so focused on the costs, they miss one crucial point.
You can’t learn million dollar strategies from someone who has never made one million dollars. You can’t learn successful business strategies from someone who has never built a successful business. And you can’t learn successful lifestyle strategies from someone who doesn’t have the lifestyle you are trying to emulate.
So when I see someone holding a multi-thousand dollar event, I look at it and say, “Hmm … I wonder what they know that I don’t?” I look at the people in attendance, their reputations, their resumes, and what they have to offer to the group.
While the big price tag of $25,000 probably got your attention, the same holds true no matter what the price tag. People have different thresholds, and while some declare $25,000 to be outrageous, for others it might be $500, or even $50.
One person may say, “OMG, you paid $1,000 for that? Really? I’ll give you “advice” for half of that, give me $500 and I’ll tell you everything I know, wink wink.”
But a smart person knows better. “If this training teaches me one important tip that will help me generate $1,000 into my business next month, I could keep earning that $1,000 for the life of my business.”