Who’s value system are you selling by?
One of the biggest reasons photographers fail at business is because they never learn the golden rule of a photography business.
Price it at its true value.
I’ve heard all kinds of excuses.
“Money isn’t important; I just love to shoot.”
“I pay $xx for an 8×10, how can I charge my client THAT much?”
“I hate sales.”
You probably have said something similar along the way.
Last night I was watching a travel show on Tokyo. One of the highlights was on the new malls being built throughout the city. They showcased a variety of products being sold to consumers, including fruit picked at the peak of perfection – and being sold for hundreds of U.S. dollars. A cantaloupe with perfect skin with zero flaws or marks, and just the right amount of sugar density was on display – and of course could be yours for several hundred dollars. Really?
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