I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 6…
“I’m really wondering what to do next year. My business has never recovered from what it was a few years ago. I try and try, but I just can’t find the clients who are willing to spend what they used to. I’m struggling to stay in business and I just don’t know if it’s worth it anymore. People want different things today. They just want digital files to share on Facebook, they don’t care about wedding albums or large portraits above their fireplace. Maybe I should shut my doors and do something else.”
I hear this story again and again from photographers all over the world.
And in many ways he is correct.
What is happening in today’s marketplace isn’t the same as what happened a few short years ago. We don’t shoot film, we shoot digital. We don’t need photo albums, we have our iPads. We don’t need to print a 4×5 to send to relatives half way around the world; we share it on Facebook and they see it instantly.
Times have changed. Which means we must change too or get lost in the shuffle.
Its like selling buggy whips in the era of horseless carriages. If the marketplace is changing and you don’t change with it, you will be put out of business.
Finding Your Tribe
One of my favorite books by Seth Godin is Tribes. A tribe links a small group of people to an idea. It creates a movement. And it is lead by the one person that foresees the change and decides to do something about it.
Will photography go away? Nope. Never. In fact its bigger now than it has ever been in the past.
Yet today’s technology has made “old time” photographers obsolete.
Which means as an industry, we have to find new ways to structure the business and move into a new direction. Seth Godin explains it best; it’s worth the watch. Then use these six steps to help you create your own movement.
Find a group that’s disconnected
This is the easy part. Photography doesn’t exist like it used to. You’ve figured that one out, right? Now its time to look at it in a whole new way. What can you do differently? What can you do to reach out to people that still love photography, yet want something in an entirely new way? [Read more…]