We’ve been marketing businesses online since 1994. So I consider us to be connoisseurs of online marketing. That’s why I’m shocked at what some of the so-called experts promote every day.

For instance, the other day an email came through my inbox that promised the best way to build up your website was through a link exchange, and they would help me get hundreds of links for a monthly fee.

And last week I received a comment from someone who said Flash was the best thing out there, and if smartphones chose to ignore Flash, then you simply shouldn’t use those phones. Go with Androids that can readily accept Flash, and build your sites the way you want them designed.

I’m sure a lot of people listen to these “gurus” and follow their advice. And I’m sure a lot of people fail using their advice as well.

When you take advice from someone, you put your trust into his or her knowledge, education, and background. You trust they know what they are talking about, and rely on them to further your business or your lifestyle. But how do you know when their advice is right? And how do you know when its wrong?

Don’t Fall In Love In 2 Seconds

Sometimes we get caught up in the moment.

Maybe you have a problem in your business, and you suddenly find the solution. You attend a seminar and the speaker is speaking directly to you – she seems to have the perfect answer for your situation. Or someone leads you to a blog post or site that has a wealth of information on what is giving you the most trouble.

Instead of jumping in the minute you find a solution, spend some extra time looking at things through different eyes. Does this solution truly make sense? [Read more…]