Have you ever done this?
You decide to do something for your business. You’re not really into it. But everyone tells you it’s the best thing to do for your business. Or maybe you’ve done it in the past with some success, so you decide to give it a try again. Yet when you follow through, you absolutely hated it. You hated doing it. You had zero results. And you ask yourself why you wasted your time?
Let me give you an example. We’re what you might call networking experts. We’ve “networked” with probably every group in Denver (at least it feels like it). We know what works and what doesn’t. We were invited to a “summer bash” networking event. I’ve been there in the past – several years ago – and know it’s a huge function. So we decided to go. Here are the results:
- 4 hours of time
- $25 registration fee
- $5 parking fee
- zero new clients
Yes, I’ve written before that networking is not about getting new clients – its about connections. And I still agree with that assessment of networking.
Dig Deeper: What Not To Do At A Networking Event
But this event was different this year. Here’s what happened. [Read more…]