I bet you’re like this:
If someone asks how your job is going, you say okay. You may elaborate a little, but it’s just a job. Nothing exciting. It pays the bills. You worry if you’ll get a raise next year, or if your job will even exist next year. But for now, it gives you the income you need.
But I bet if someone asks you what you really want to do, something different will take place:
You’ll get that spark in your eye, you’ll sit a little taller, and you’ll feel a little excitement way down deep. You’ll talk about how you’ve been shooting for a while now and really love photography. You met a photographer (or found them online) who is doing something close to what you would love to do. You’re dreaming of turning that idea into a reality … but it just hasn’t happened yet.
So, did I touch any buttons?
I love chatting with people that have a dream. I know because I was once there too. I hated my corporate job and couldn’t imagine doing it for any longer than I had to. I wanted something else I could do that I truly enjoyed. And so I did what many, many people don’t. Andrew and I started it up as a side business.
You see, there is a big difference between dreaming about it and doing something about it. It’s easy to get home at night and sit down completely exhausted from your day, only to say “tomorrow”. But if you keep saying tomorrow, it will never happen.
Instead, we spent nights and weekends learning all we could about business and photography. That’s where most photographers fail – they love learning about photography, but without the business skills, they are almost 95 percent guaranteed to fail.
And that’s what truly set us apart, and allowed us to move to the top 5 percent income earners in the photography field in under two years.
There really is more to a photography business than simply taking pictures. Yes, that’s the fun part. But unless you have just as much fun planning your business, marketing your business, selling to clients, and more, you’ll never achieve success.
Which is why I thought about it and came up with 5 secrets that help people break through the barriers of “just another hobby” to actually start building a successful business model.
1. Think Like A Five Figure Business Owner
There is a big difference between a small business owner and someone with a job.
When you have a job, “the boss” takes care of everything for you. You do your job and get a paycheck. So you don’t see the entire business model under a microscope. You don’t see the marketing, the planning, the accounting, the legal aspects – everything it takes to run the business. You simply do your job and get paid.
Once you start up a photography business – no matter how much you choose to make – there are dozens of things to consider. Do you have insurance to cover your mistakes? Are you bringing in enough prospects to turn them into clients? Is your business set up in the right legal manner?
Yep, you can no longer think like an employee; you have to think like a business owner. And that thought might never have crossed your mind before.
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