What are you doing to stay in touch with your customers?
Every business is seeing a change this year. What you sold last year may not be selling this year. Your sales and profits are probably a bit different too.
But its not that there isn’t business to be found out there. There are a ton of photography studios making money – good money – even as you read this.
In the words of Jeffrey Gitomer:
“Business is not down, it’s different.”
So what are you doing to “be different” as well?
One of the greatest assets of my business was my quarterly newsletter. I filled it with a ton of information and dozens of photographed. My clients cherished these newsletters – they really were almost like a mini magazine.