After years in the business, sometimes its difficult to think back to the very first day you opened your doors, and waited patiently until the first client came in.

Chances are even if you’re brand new, you’ve started out with friends and family. I remember doing a ton of friends, just to gain experience and to get my portfolio up to where we had something to show other prospects. That’s the best way to start.

I remember one of our dreams was to do love portraits, or photographs of two people in an image that portrayed a scene of romance. In order to get exactly the right look, Andrew photographed his brother and myself in a variety of photographs, which we used to show potential clients what we had in mind.

You have to have samples of what you truly want to do. A potential customer can’t read your mind, and they can’t picture what you describe. They have to see it to believe it, and want it. [Read more…]