Is Your Pinterest Traffic Worthless?

If you look at any business media source today, the focus has moved off of Facebook and on to Pinterest. And for good reason. It’s the largest growing social media site yet.

But don’t let the large numbers fool you. The millions of people that are flocking to it are doing it for their own agenda, not yours. The audience (mainly women) love looking at all of the great ideas posted by other people and sharing them with their own followers. The numbers are there. But there is one thing that may not be there … valuable traffic.

If people are viewing your work just because they love the image, what is that doing for you?

Nothing.Is Your Pinterest Traffic Worthless

Unless you do something with it.

Are you seeing the residual of people talking about and sharing your images with their followers? Or are you getting actual traffic to your site, finding people clicking over to your pages and spending the time looking around at what you have to offer?

The only way to find out is to physically track your statistics and monitor what people are doing. You must follow the traffic, where they click to once they come into your site, and most importantly, do they convert once they get there?

Dig Deeper: How Google Analytics Can Help You Grow Your Business

The key to a successful web presence isn’t traffic … it conversion. If 100 visit your site and 100 convert, you will be successful. If you have one million people visit your site with zero conversions, you will fail. [Read more…]