3 Reasons Most Wedding Photographers Fail

We’re one of the few photography companies that actually created a lucrative business out of catering to the wedding industry. In less than two years, we went from a general photography company to one that specialized in wedding photography, making well into the Six Figure level. Then we doubled our business. And again.

But it wasn’t always like that.

In the beginning, we did what every other wedding photographer does.

We decided to offer wedding related services. We created our first wedding brochure. And we charged and shot pretty much like every other wedding photographer out there.

Dig Deeper: Doubt To Confidence: What Was Your Magical Moment?

But very quickly something started to change.

We studied what the top names in the industry were doing. We learned from the best. And we quickly changed and grew. And we discovered 3 things that most wedding photographers did that were actually holding them back. [Read more…]

10 Signs You Are On The Road To Success

How do you know if your business is on the right track, and is heading towards success?

1. You have a profit at the end of the year

The first and easiest sign of a successful business is taking in more revenue then you’ve spent on expenses. If your business shows any profit, you know you’ve achieved the first skill required for growing a successful business.

2. You receive referrals from a past client

When someone sends a referral to you, you know your products, services and customer service have reached a level of appreciation by your clients. They think enough of you to put their trust in sending family and friends your way.

3. You receive referrals from vendors

The majority of our new wedding clients didn’t come from brides and grooms, they came from wedding planners and reception sites. While a bride has a certain level of expectation, multiple that tenfold within the industry. When you get this first vendor referral, nurture the relationships like it is gold – they can be great referral partners for life. [Read more…]