I had a question come through yesterday on the high school senior market and how you build a list of qualified prospects. And since the high school senior market is coming up in full force here in the States, I thought it would be the perfect time to create a new post and look at how you can fill your portrait studio up with high school seniors.
Like other niches within the photography industry, the high school senior market has become a cutthroat business. Years ago, many high schools in our area had a pre-select group of photographers to choose from. You had to go with one of them to be included in the yearbook. So of course all high school seniors selected from those few photographers. Then things changed.
Now any photograph can be included in the yearbook. A child simply has to get it into the yearbook office before the deadline. There are very few restrictions, which means if you look at a yearbook, you’ll see the good, the bad, and everything in between.
Dig Deeper: 7 Tips To Take Better Senior Portraits
Because people are looking for extra money, the high school senior market seems to be the one area that is easy to jump in. With no requirements from the schools, its just a matter of offering a low enough price to gain some business, or so a lot of photographers seem to think. And in reality, it works. [Read more...]