6 Phases of a Sale

When does a sale take place? If you said when money exchanges hands, you are only partially correct. The sales process is actually much longer, and in theory, goes on for the life of your business. How so? Read on, and you’ll learn how to expand your own business by taking control over your sales process.

Vision
What type of photographer are you? Do you photograph weddings, or commercial portfolios? Do you meet with clients every day, or is it just you, your camera, and the great outdoors? No matter what your niche, you are in the process of building up your reputation.

How do you want that reputation to be vocalized to the world? When a client from your past comes in contact with a friend who asks about photography, do they know how to talk about you? What do they say? That is your vision.

It’s the mental picture you paint for the world. It’s the way others talk about you. And if you do a good enough job, the “sale” can occur right here. If a new mom shows off her images of her baby to a group of new moms and says, “I found the best baby photographer in the world”, that’s your vision at work. [Read more…]