7 Deadly Sins Of Sales

Want to become a better business owner Become a better salesperson first. The heart of every good business is their sales process. And while you don’t have to spend hours every day refining your pitch, there are some simple things you can do that will polish up your presentations.

1. You don’t build the story and the interest.

Think back to the best movies or the best books you’ve read over the past year. If you were to synopsize them, chances are you would have a great beginning that pulls you in, a thrilling middle that captivates interest, and an end that leaves you satisfied. Your sales presentation should be the same way. Set up your story by using examples of clients that have come to you, what was wrong with the way they’ve done things in the past, and how you’ve helped solve the problem.

2. You offer too much.

People shut down when they have too many choices. We’re all busy in our own daily lives, and even though we may be looking for a new product or service, we want some hand holding along the way. If you’ve ever had a 2 year old child in your home, you know the best way to deal with their growing independence is to offer two choices would you like this or that The same holds true throughout our lives, and simplification will always win out over complexity. Start by allowing people to choose between two or three packages; and then customize it on the other side. [Read more…]