News is changing. When was the last time you actually picked up a hard copy newspaper? And statistics show the younger you are, the less chance of that actually occurring.
Just because the method for getting the news is changing doesn’t mean the necessity for news events is changing. In fact “news” articles are needed more than ever. We no longer have one newspaper for one community. There are dozens of tools and resources that write up and look for news related content on a daily basis.
Yet if I were to ask you what you are doing to attract the attention of editors and writers for these sources, I bet your answer would be “Ummm…”
Let’s break it down, and look at ways you can start growing your business by using publicity, and find resources that will make your job even easier.
1. Know your budget.
Don’t you hate it when the first question out of a potential customer’s mouth is “How much for an 8×10?” Yet that same question is relevant in every industry.
Before you move forward and look for resources in the public relations industry, you have to know your budget. Can you afford to hire a publicity firm? Can you hire people to write press releases for you? How about hiring a virtual assistant to send things to editors and writers on a regular basis – and to keep you on track every month?
The only way to determine how much work you can have done for you is to determine how much you can spend.
You can also talk with more than one person in the industry, and get a better feeling for what is possible. Just because you can’t afford it now doesn’t mean you won’t be able to in the future. Learn what things are, discover the lingo within the industry, and research costs. Then put together a plan of things to do over the coming months.
When you are researching ideas, look for: [Read more...]