I’ve been reading a ton of rants this past week on the state of wedding photography, and whether a photographer can truly have a full time business photographing weddings. Those of us that have “been there, done that” know its more than possible – I routinely pulled in $250,000 and more each year photographing around 25 weddings. Yet those consistently charging “nothing” for their services are turning the industry into something that makes it difficult to earn a full time living with.
So in this post, I thought I would share 3 tips to help you price and package your wedding photography better, and hopefully answer many of the questions I hear every day when it comes to selling your services.
1. Quit confusing your potential customers.
I randomly chose a wedding photographer out of Google (I see the same type of wedding packages everywhere) – here was his pricing structure.
Wedding Package 1
- Up to 5 hours of photography.
- Over 200 4×6 professional prints plus the same images on copyright-free CD
- 11×14 Portrait Print – choose any image from your wedding photos
- Choose $50 in additional prints
- Online gallery of your wedding photos to share with friends and family worldwide.
Wedding Package 2
- Up to 5 hours of photography.
- Over 200 images in print and on copyright-free CD
- 20 page 8×8 or 8×10 album
- 11×14 Portrait Print – choose any image from your wedding photos
- $75 in additional prints
- Online gallery of your wedding photos to share with friends and family worldwide.
Wedding Package 3
- This package includes six hours of shooting time on your wedding day plus a 20 page custom designed album.
- 6 hours of photography.
- Mix of color and black and white, creative effects.
- 250+ professionally processed wedding photos, in print and on copyright-free CD.
- 20 page custom wedding album – all prints on archival quality Kodak Endura Pro Paper
- Album is top quality, elegant and built to last a lifetime.
- 11×14 Portrait Print – choose any image from your wedding photos
- $100 in additional prints
- You wedding album is displayed online as it is created so you can comment on it as it is designed
